Douglas Avenue Business Improvement District


Businesses along the Douglas Avenue corridor are encouraged to submit information about their business which will be placed on Facebook and included in Discover Douglas electronic newsletters.  Our Facebook page has over 500 followers and our electronic newsletter reaches nearly 1,600 people.  Let us know about your store hours, special sales, and special events; and be sure to send us photographs of your business.

The B.I.D is offering each Douglas Avenue business, within their district, up to two coverages per year that includes an hour of professional photography and interviewing.  After your special event is finished, our marketing director will assemble the information he collected and produce an advertisement to be shared on Facebook and/or the Discover Douglas Avenue website.

Let us help you! If you would like to have your business included, At No Cost To You, please let us know.  If your business is within the Douglas Avenue Business Improvement District, you are encouraged to participate.

If you have any questions or would like assistance in submitting your information, please email [email protected]


The Douglas Avenue Business Improvement District (BID) has created various grant programs to leverage investments, and the City of Racine funds the Façade Improvement Program which incentivizes certain commercial buildings that reside within the Douglas Avenue corridor.

Below are the current programs and initiatives of the Douglas Avenue BID. We hope that you will take advantage of these programs and share them with your neighbors.



Douglas Avenue Design Services Grant

This grant was created to help property owners on Douglas Avenue with design services needed in preparation for the City Façade Improvement Program. A total of $3,000 per building is available through this grant.

Download Application>

City of Racine Commercial Building Façade Grant

With your design complete, and if your property meets certain requirements, you can apply for a City of Racine Facade Improvement Grant. Reimbursements are limited to 50% of the eligible costs, up to $10,000.

Download Application>

Douglas Avenue Adopt-A-Pot

This program was created to help the business owners beautify and green the Douglas Avenue corridor. Recipients will receive a giant 30” flower pot, valued at $250, that will receive new plantings each spring, fall, and winter. The adoptive business is required to provide the required maintenance to keep the flowers blooming throughout the spring and summer.

Download Application>

Douglas Avenue Landscaping Grant

This grant was created to help property owners within the Douglas Avenue corridor enhance the appearance of their property through improved or additional landscaping. The Douglas Avenue BID will provide a total of $250 per building towards the purchase of permanent flowers and plantings along the front or side facades.

Download Application>

Douglas Avenue Lighting Grant

This grant was established to help property owners within the Douglas Avenue corridor improve the safety and security of the area through the installation of additional exterior lighting. The Douglas Avenue BID will provide a total of $1,000 per building towards the purchase and installation of new exterior lighting.

Download Application>

Douglas Ave. Maintenance and Repairs Grant

This grant was established to offer a 1:1 matching grant as an incentive for critical exterior maintenance and repairs to commercial buildings within the district. The maximum grant award is $1,000 for exterior restoration and painting, roof repair and replacement, window and door repair and/or replacement, and masonry work. 

Download Application>

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About Discover Douglas

In 2008, the City of Racine received a petition from property owners along Douglas Avenue that requested the creation of a Business Improvement District (BID) for the purpose of redeveloping Douglas Avenue.

Learn more

Contact Us

Douglas Avenue Business Improvement District
P.O. Box 44605
Racine, WI 53404

Phone: 262.939.4179
[email protected]